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JUSTIN TIMBERLAKE'S MIRIMICHI
RE-OPENS
MEMPHIS, TN
– Mirimichi officially celebrated its reopening with a news
conference featuring Co-Founders\Co-Owners Lynn Harless, Paul
Harless and Justin Timberlake along with officials representing the
world's most respected international golf and environmental
organizations.
Closed since mid-January, 2010 for improvements to establish it as
one of the world's premier golf experiences, Mirimichi now offers
among the highest levels of golf and game improvement facilities.
Mirimichi is a world class golf experience at a public course
without expensive memberships, minimums or monthly dues.
"When we initially decided to accelerate 3 years of course
improvements, we knew we had to come out of the closure with
something that our loyal customers and the golf world would
celebrate," said Justin Timberlake. "In looking at what the team
accomplished, I am excited about the place we now can claim on the
world's golf stage. Whether a Touring Pro, a local Memphis golfer, a
tourist to Memphis or someone of any age learning to play the game
of golf, Mirimichi has something for you."
"We knew we had a great golf course when we opened in 2009," added
Mirimichi Director of Golf, Greg King. "But, after our first season
of heavy play, as well as visits from golf's elite, we knew we had
an opportunity to take Mirimichi to the next level. That is what we
now offer, a course capable of hosting a future major championship
and a total facility that will be the center for golf in this part
of the country." Enhancements and improvements at Mirimichi include:
Championship
Course
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Renovation by Bergin Golf
Designs; Construction by C R Sanders, Inc.; Greens Grassing by
Champion Turf Farm, Morris Brown, CEO and creator of the
Champion Bermudagrass.
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Improved golf experience and
playability. All greens re-contoured to accommodate major
championship conditions and green speed, and re-sprigged to USGA
and PGA tournament quality standards with Champion Bermudagrass.
All green surrounds re-grassed with MS Express Bermuda to
provide smooth, fast surfaces.
-
An increased risk/reward
situation for golfers of all levels through shifting and size
adjustments to greens. Positioned greens closer to water,
enhancing the aesthetic beauty while increasing the challenge
for accomplished players.
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Additional tee boxes to
improve the playability for all golfers.
-
Bunker redesign in a bold
"Ross" to improve consistency and playability for players of
every skill level, including addition of white "Augusta" sand.
Skill Building
-
The Mirimichi Performance and
Learning Center, a 10,000 sq. ft. state-of-the-art facility,
featuring three types of cutting edge technology – Trackman, V1
Pro Instructional system and the Callaway Performance and
Analysis System (CPAS) technology and club fitting.
-
Little Mirimichi, an executive
9-hole, par-35 course, a faster, easier and shorter golfing
experience designed for beginners and those not yet ready to
take on the challenge of the championship course.
-
Practice range tee enlarged by
12,600 sq. ft. offering an unparallel training area, hitting to
nine target greens and different fairway areas. Provides new
angles and sun/wind directions.
-
18-hole putting course added –
designed for skill building as well as family fun and
entertainment.
-
Newly remodeled and expanded
bunker and short game complex, practice putting green, and an
expanded driving range.
Environmental
-
Improved water filtration and
drainage system to reduce water consumption and increase
recycling by tying drainage to ponds and lakes.
-
Newly enhanced re-circulating
creek and waterfall system.
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Reforestation of native trees,
added wildflower meadows, aquatic plants and landscaped areas,
add to the scenic beauty.
-
All native areas allowed to
mature to a completely natural state - adding to the wild beauty
of the course and its lush ecosphere, and creating a natural
environment for native wildlife.
-
Increased use of electric
carts and other energy saving initiatives.
Having world class greens is a key
component to a course of this quality said King. "We appreciate the
consultation and advice we received from Chris Hartwiger at the USGA
Greens Section during our construction and grow-in."
Mirimichi, which means "place of happy retreat," is located just
north of Downtown Memphis. The par 72 championship course is a
challenging 7,400 yards from the tips, but provides five to eight
different tee boxes on each hole to appeal to golfers of all
abilities. Lush fairways, swathes of native grassland, beautiful
landscaping, four waterfalls, six lakes and two meandering streams
make this golfing oasis a place where people and nature co-exist in
harmony.
The Mirimichi Performance and Learning Center is one of a select few
facilities in the country to feature Callaway CPAS technology. The
Center, 10,200 sq. ft. under the roof and a 920 sq. ft. screened-in
patio, is the hub of Mirimichi's training and education, offering
world class instruction and club fitting. A wealth of technology is
used to analyze golfers' swings and resulting ball flight to produce
optimal specifications regardless of the clubs they are currently
playing or interested in. Three teaching bays feature roll-up doors,
allowing students to hit from inside the building onto the driving
range. At Mirimichi, you can improve your game year-round.
"We are very proud to offer our Callaway Performance Analysis System
at Mirimichi," said George Fellows, President and CEO, Callaway
Golf. "This proprietary technology, originally designed for our
staff professionals such as Phil Mickelson, Ernie Els and Annika
Sorenstam, enables Mirimichi's talented staff of certified club
specialists to find the right equipment for every level of golfer.
Mirimichi's dedication to growing the game of golf matches up very
well with Callaway's commitment to making every golfer a better
golfer through innovation and best in class products."
Mirimichi is the first golf course in North, South or Central
America to receive Golf Environment Organization (GEO) certified
status. It is the first course in the United States to be designated
as a Certified Audubon International Classic Sanctuary, making it
the only course in the world holding both designations. At Mirimichi,
ecologically responsible methods are utilized throughout to enhance
water quality and wildlife habitat, and to reduce water and energy
consumption.
At a special ceremony today, Justin Timberlake and the management of
Mirimichi were formally presented the GEO Certification by Bud
Smart, GEO Regional Director, The Americas.
"Environmental sustainability at Mirimichi is about more than what
we can do at our course. It is about taking a leadership role and
encouraging other golf courses, and organizations of all kinds
around the world to emulate our commitment toward making a positive
impact on the world we live in," said Timberlake in accepting the
GEO Certification. "We are very proud to receive this
certification."
About Mirimichi
Mirimichi, meaning "place of happy retreat," is a premier public
golf course located just 15 minutes north of Downtown Memphis.
Co-Founded\Co-Owned by Lynn Harless, Paul Harless and Justin
Timberlake, Mirimichi's rolling grass mounds, meandering creeks and
scenic vistas provide a natural ambience that creates a haven for
both golfer and nature. At Mirimichi, golf, nature and people exist
in harmony. For information visit
www.mirimichi.com or call Mirimichi at
901-259-3800
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