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Posted January 17, 2013

 

JUSTIN TIMBERLAKE'S MIRIMICHI RE-OPENS

MEMPHIS, TN Mirimichi officially celebrated its reopening with a news conference featuring Co-Founders\Co-Owners Lynn Harless, Paul Harless and Justin Timberlake along with officials representing the world's most respected international golf and environmental organizations.

Closed since mid-January, 2010 for improvements to establish it as one of the world's premier golf experiences, Mirimichi now offers among the highest levels of golf and game improvement facilities. Mirimichi is a world class golf experience at a public course without expensive memberships, minimums or monthly dues.

"When we initially decided to accelerate 3 years of course improvements, we knew we had to come out of the closure with something that our loyal customers and the golf world would celebrate," said Justin Timberlake. "In looking at what the team accomplished, I am excited about the place we now can claim on the world's golf stage. Whether a Touring Pro, a local Memphis golfer, a tourist to Memphis or someone of any age learning to play the game of golf, Mirimichi has something for you."

"We knew we had a great golf course when we opened in 2009," added Mirimichi Director of Golf, Greg King. "But, after our first season of heavy play, as well as visits from golf's elite, we knew we had an opportunity to take Mirimichi to the next level. That is what we now offer, a course capable of hosting a future major championship and a total facility that will be the center for golf in this part of the country." Enhancements and improvements at Mirimichi include:

Championship Course

  • Renovation by Bergin Golf Designs; Construction by C R Sanders, Inc.; Greens Grassing by Champion Turf Farm, Morris Brown, CEO and creator of the Champion Bermudagrass.

  • Improved golf experience and playability. All greens re-contoured to accommodate major championship conditions and green speed, and re-sprigged to USGA and PGA tournament quality standards with Champion Bermudagrass. All green surrounds re-grassed with MS Express Bermuda to provide smooth, fast surfaces.

  • An increased risk/reward situation for golfers of all levels through shifting and size adjustments to greens. Positioned greens closer to water, enhancing the aesthetic beauty while increasing the challenge for accomplished players.

  • Additional tee boxes to improve the playability for all golfers.

  • Bunker redesign in a bold "Ross" to improve consistency and playability for players of every skill level, including addition of white "Augusta" sand.

Skill Building

  • The Mirimichi Performance and Learning Center, a 10,000 sq. ft. state-of-the-art facility, featuring three types of cutting edge technology Trackman, V1 Pro Instructional system and the Callaway Performance and Analysis System (CPAS) technology and club fitting.

  • Little Mirimichi, an executive 9-hole, par-35 course, a faster, easier and shorter golfing experience designed for beginners and those not yet ready to take on the challenge of the championship course.

  • Practice range tee enlarged by 12,600 sq. ft. offering an unparallel training area, hitting to nine target greens and different fairway areas. Provides new angles and sun/wind directions.

  • 18-hole putting course added designed for skill building as well as family fun and entertainment.

  • Newly remodeled and expanded bunker and short game complex, practice putting green, and an expanded driving range.

Environmental

  • Improved water filtration and drainage system to reduce water consumption and increase recycling by tying drainage to ponds and lakes.

  • Newly enhanced re-circulating creek and waterfall system.

  • Reforestation of native trees, added wildflower meadows, aquatic plants and landscaped areas, add to the scenic beauty.

  • All native areas allowed to mature to a completely natural state - adding to the wild beauty of the course and its lush ecosphere, and creating a natural environment for native wildlife.

  • Increased use of electric carts and other energy saving initiatives.

Having world class greens is a key component to a course of this quality said King. "We appreciate the consultation and advice we received from Chris Hartwiger at the USGA Greens Section during our construction and grow-in."

Mirimichi, which means "place of happy retreat," is located just north of Downtown Memphis. The par 72 championship course is a challenging 7,400 yards from the tips, but provides five to eight different tee boxes on each hole to appeal to golfers of all abilities. Lush fairways, swathes of native grassland, beautiful landscaping, four waterfalls, six lakes and two meandering streams make this golfing oasis a place where people and nature co-exist in harmony.

The Mirimichi Performance and Learning Center is one of a select few facilities in the country to feature Callaway CPAS technology. The Center, 10,200 sq. ft. under the roof and a 920 sq. ft. screened-in patio, is the hub of Mirimichi's training and education, offering world class instruction and club fitting. A wealth of technology is used to analyze golfers' swings and resulting ball flight to produce optimal specifications regardless of the clubs they are currently playing or interested in. Three teaching bays feature roll-up doors, allowing students to hit from inside the building onto the driving range. At Mirimichi, you can improve your game year-round.

"We are very proud to offer our Callaway Performance Analysis System at Mirimichi," said George Fellows, President and CEO, Callaway Golf. "This proprietary technology, originally designed for our staff professionals such as Phil Mickelson, Ernie Els and Annika Sorenstam, enables Mirimichi's talented staff of certified club specialists to find the right equipment for every level of golfer. Mirimichi's dedication to growing the game of golf matches up very well with Callaway's commitment to making every golfer a better golfer through innovation and best in class products."

Mirimichi is the first golf course in North, South or Central America to receive Golf Environment Organization (GEO) certified status. It is the first course in the United States to be designated as a Certified Audubon International Classic Sanctuary, making it the only course in the world holding both designations. At Mirimichi, ecologically responsible methods are utilized throughout to enhance water quality and wildlife habitat, and to reduce water and energy consumption.

At a special ceremony today, Justin Timberlake and the management of Mirimichi were formally presented the GEO Certification by Bud Smart, GEO Regional Director, The Americas.

"Environmental sustainability at Mirimichi is about more than what we can do at our course. It is about taking a leadership role and encouraging other golf courses, and organizations of all kinds around the world to emulate our commitment toward making a positive impact on the world we live in," said Timberlake in accepting the GEO Certification. "We are very proud to receive this certification."

About Mirimichi

Mirimichi, meaning "place of happy retreat," is a premier public golf course located just 15 minutes north of Downtown Memphis. Co-Founded\Co-Owned by Lynn Harless, Paul Harless and Justin Timberlake, Mirimichi's rolling grass mounds, meandering creeks and scenic vistas provide a natural ambience that creates a haven for both golfer and nature. At Mirimichi, golf, nature and people exist in harmony. For information visit www.mirimichi.com or call Mirimichi at 901-259-3800