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‘JUMPING THE BROOM’ LEAPS EXPECTATIONS

T.D. Jakes Enterprises’ Latest Film Clears Predictions, Categories, Stereotypes

DALLAS—May 10, 2011—The Mother’s Day weekend opening for JUMPING THE BROOM from T.D. Jakes Enterprises (TDJE) and Sony Pictures—celebrating marriage and family—drew a staggering $15.3 million at the box office in 2,035 theaters, eclipsing the romantic comedy SOMETHING BORROWED and landing squarely as the weekend’s no. 3 movie and its no. 1 comedy.

Meanwhile, in CinemaScore Friday-night exit polls, JUMPING THE BROOM earned a rare A rating, promising powerful word of mouth that bore out as grosses soared 26 percent from Friday to Saturday. “Unheard of!” Sony Vice President of Production DeVon Franklin said.  “This movie is going to be around a long time!”

This is the third movie from TDJE  and the second under Jakes’ first-look contract with Sony Pictures. "I have known T.D. Jakes some 20 years, first in book publishing and now in film," Michael Lynton, chairman and CEO of Sony Pictures Entertainment, said.  "He never ceases to amaze me with his ability to succeed in every forum of media.  It is a privilege and an honor to share this success with him in the film business."

 

JUMPING THE BROOM is groundbreaking not just as a box-office phenomenon but also because it addresses abstinence, and with no profanity or nudity still manages to be the nation’s no. 1 comedy—superceding its opening-weekend competition in that genera.

 

In the romantic comedy, two families from two different socioeconomic levels merge because their son and daughter have taken a vow of abstinence and, after a six-month dating period, are headed toward marriage.  As two family cultures collide, communication breaks down and the planned marriage almost collapses.

 

“I’ve learned that people don’t go out on Friday night for a sermon at the theater—and yet there are opportunities to lace entertainment with things all Christians recognize: like forgiveness, prayer, and struggle with temptation,” Jakes said.

 

Entertainment Weekly, reviewing the film with an “A-“ wrote: “You'll laugh—a lot—but you'll also shed tears of recognition at this funny, salty, strife-torn look at the agony and ecstasy of family.”

 

Next film: HEAVEN IS FOR REAL.

TDJE very recently received the green light for its next film, based on the bestseller “Heaven is for Real.” As vice president of Columbia Pictures, a division of Sony, DeVon Franklin, who worked closely with Jakes and the film’s development stays “ecstatic” about the continued work together.  “This is the second film under our tremendous partnership with Bishop Jakes and T.D. Jakes Enterprises,” Franklin said, “and there will be many more to come!”

 

“We’re committed to producing films that are an honest depiction of real-life situations and to incorporating the strengths and struggles of growing into what God has in mind for his creation,” Jakes said.

JUMPING THE BROOM is directed and co-produced by Salim Akil and produced by T.D. Jakes, Tracey E. Edmonds, Curtis Wallace, Elizabeth Hunter, and Glendon Palmer.  Screenplay is by Elizabeth Hunter and Arlene Gibbs; it’s distributed by Sony Pictures. For more information, visit JumpingtheBroom-movie.com  

 T. D. Jakes is the charismatic leader, visionary, provocative thinker, and entrepreneur serving as senior pastor of the 30,000-member church The Potter's House, in Dallas.  TDJ Enterprises is a for-profit umbrella organization specializing in film, music, bestselling books, and products helping disseminate a faith-based message to a wide audience.  Visit http://tdjakes.com  for more information.

 
  Travelers, "Jumping the Broom", produced by Bishop T. D. Jakes and from an African American Production Company, will be in theaters on May 6... Please support this film that also employs African American actors, producers, and others in the film industry...Support our economic growth...Welcome, Travelers...

When two African American families from different social backgrounds come together in the very sophisticated Martha Vineyards, conflict becomes the order of an impending wedding. Starring award-winning actresses Angela Bassett and  Loretta Devine with Paula Patton, Laz Alonzo, and Mike Epps. Produced by Bishop T. D. Jakes and Our Stories Film Company.  Rated PG-13