ELVIS FANS GIVEN THREE INTERACTIVE WAYS
TO MAKE THE DECLARATION,
“I AM AN ELVIS FAN.”
uploading images to create mosaic poster of Elvis, choosing favorite
songs for album that will include their name and wearing branded
MEMPHIS, TN (May 1, 2012) – Elvis Presley Enterprises, Inc., along with partners Sony Music/Legacy Recordings, Fan Mosaics and ShopElvis.com, have announced a 35th anniversary promotion that gives individuals around the world an opportunity to declare their “fanship” in three different ways, all originating from Elvis.com/ElvisFan.
With the 35th anniversary, fans will be able to connect to Elvis like never before. By visiting the “I am an Elvis Fan” promotion website, fans will have the opportunity to vote for the song list for a new Elvis CD, upload their image into an Elvis Presley mosaic print, and order the commemorative “I am an Elvis fan” t-shirt. Elvis will also be connecting with fans across the globe through social networks, which will offer unique stickers, engaging apps, and new ways for fans to declare their loyalty to the king.
First, fans can be part of the creation of a new CD by voting on their favorite Elvis songs May 1 through May 12. The CD, scheduled for release on July 31 by Legacy Recordings, will be titled, “I AM AN ELVIS FAN: A Collection of Elvis Songs Chosen by the Fans.” Those who pre-order during the voting period will get their name in a limited-edition version of the CD (while space is available). The release will be available at IAmAnElvisFan.com, ShopElvis.com and other retail outlets.
Second, fans can upload their own personal photo through June 1 to be included in the officially-licensed photo mosaic of the king that will also appear on the CD cover art. The Elvis photo mosaic will be designed by Fan Mosaics and will feature a classic image of Elvis made up of thousands of his fans’ images. Once the upload period ends and the mosaic has been created, fans will be able to see themselves in the larger picture of Elvis. A commemorative print of the image will be available for purchase at FanMosaics.com/Elvis and at Elvis Presley’s Graceland in Memphis during Elvis Week 2012.
Finally, as part of the promotion, fans are able to purchase an “I am an Elvis Fan” t-shirt on ShopElvis.com. The t-shirt is branded with the graphics from the promotion and fans will be encouraged to wear it to the Elvis Week 2012 kick-off event in Memphis on August 10, 2012, at AutoZone Park. Fans that aren’t able to be in Memphis for the event can still participate by uploading an image of themselves wearing the t-shirt in their own hometown via Instagram and tagging it #ElvisFan. All of these images will be featured in an Instagram online gallery on Elvis.com/ElvisFan.
“With the combination of Elvis’ significant presence in all the major social networks including about six million fans active on Elvis’ Facebook page, and the 35th anniversary year, this is a great time to encourage people to declare themselves an Elvis fan,” said Scott Williams, vice president of marketing and public relations for Elvis Presley Enterprises, Inc. “We’ve designed the promotion so it has a global reach and offers fans the opportunity to celebrate their love of the king no matter where they are in the world.”
To further the “I am an Elvis Fan” promotion, social networks will connect fans as they celebrate the king with one another. Fans are encouraged to celebrate the kick-off of the promotion by sharing the “I am an Elvis fan” online video which will premiere on Elvis’ YouTube channel with the launch of the promotion. Featuring the hit song “The Wonder of You,” which has become a fan anthem, the video includes footage captured of Elvis with his passionate fans through the years.
In addition, fans will gain exclusive content and opportunities to promote themselves and their love of Elvis using the vast array of social media. New surprises throughout the summer are sure to spark excitement and flood the Web with fan-generated buzz.
Additional social media components of the campaign include:
· Twitter - Use of #ElvisFan on all tweets related to the campaign and by fans around the world declaring themselves as Elvis fans; Twitter feed on the “I am an Elvis fan” landing page; campaign branding on Elvis’ official Twitter page
· Facebook - Facebook apps to engage the six million fans; Facebook comments plug-in on “I am an Elvis fan” landing page; campaign branding used for cover image on Elvis’ official page; downloadable cover images for fans to use on their own pages
· YouTube - Campaign branding on Elvis’ YouTube channel
· GetGlue – “I am an Elvis fan” digital sticker that can be earned when checking into Elvis Presley
· Tumblr – Campaign branded “I am an Elvis fan” blog featuring extras about Elvis and his relationship with his fans, including photos, letters to Elvis from fans through the years, video and more
· Instagram – Gallery featuring images of fans worldwide wearing the “I am an Elvis fan” t-shirt who have uploaded via the app and tagged image with #ElvisFan
· Google+ - Promotion of the fan extras
· Elvis Free Mobile & iPad Apps – Photos of Elvis with his fans that will only be viewable exclusively through apps
“The ‘I Am an Elvis Fan’ campaign leverages a wide variety of interactive technologies so Elvis fans, wherever they are, can express themselves and connect to each other in a meaningful way,” said Marla Johnson Norris, CEO of Aristotle Inc., EPE’s interactive agency of record. “Elvis loved technology, gadgets and his fans, so it’s a blast to see today’s technology used to continue to help spread the love for this iconic celebrity.”
Another component to the promotion includes an Elvis Week sweepstakes, launched June 15, which will award one lucky Elvis fan and their guest with a trip to Memphis in August 2012 to celebrate Elvis Week with VIP tickets to events, special celebrity meet ‘n’ greets and more. The sweepstakes will be accessible through the promotional website and from Elvis’ Facebook page.
For more information about the promotion and to make your declaration, visit Elvis.com/ElvisFan.
Elvis Presley Enterprises, Inc. is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects.
Travelers, for more information on EPE and Graceland, visit www.elvis.com.